Tracking-Technologies, B2B Website Proposal
This WordPress website was created for Tracking Technologies, the B2B division of LandAirSea, to separate business and consumer audiences. It featured a professional design, detailed product pages, and clear industry segmentation to serve business clients. After running for four months, the company decided to merge both B2B and B2C audiences under a single Shopify website for LandAirSea.
This WordPress website was created for Tracking Technologies, the B2B division of LandAirSea, to separate business and consumer audiences. It featured a professional design, detailed product pages, and clear industry segmentation to serve business clients. After running for four months, the company decided to merge both B2B and B2C audiences under a single Shopify website for LandAirSea.
LandAirSea Shopify Site- https://landairsea.com
To improve the user experience and streamline brand communication, the decision was made to consolidate all business and consumer solutions under a single website. The site was structured with a main homepage that directs users to two distinct sections: one for consumer GPS products and another for business and industry solutions. The consumer side was built on Shopify to simplify the shopping experience, while the business section was focused on providing detailed information by industry. This structure allows both audiences to easily navigate to the content most relevant to them.
To improve the user experience and streamline brand communication, the decision was made to consolidate all business and consumer solutions under a single website. The site was structured with a main homepage that directs users to two distinct sections: one for consumer GPS products and another for business and industry solutions. The consumer side was built on Shopify to simplify the shopping experience, while the business section was focused on providing detailed information by industry. This structure allows both audiences to easily navigate to the content most relevant to them.
Case Study Landing Page – Wynwood25 & The Bradley by Related Group x Blink Charging
The landing page was designed to highlight Blink’s EV charger installation at Wynwood25 and The Bradley. Working closely with the marketing team, who provided the content, I created a layout that presents the project timeline through "The Challenge," "The Answer," and "The Results" using a clean, modular structure with photography and branded icons.
As the brief and content evolved throughout the process, I adapted the design and suggested layout-driven content directions to help clarify the story and support the final messaging.
As the brief and content evolved throughout the process, I adapted the design and suggested layout-driven content directions to help clarify the story and support the final messaging.